Photography for Green Energy Having a portfolio rich with commercial industrial photography attracts new commissions and new clients. And now, I’m thrilled to have landed some exciting alternative energy photography shoots. With climate crisis on everyone’s mind, it’s heartening to photograph green energy operations and even better, to have my son Levi DeCroce along. He...
Landscape & Lifestyle Photography for Resort Creating tropical resort photography is a gnarly, gristly job. A good resort photographer first needs to scout the restaurants, beaches and pools. They’re obliged to discover what makes the resort unique. They have to determine when the best light occurs and find unique perspectives. It’s important to experience the atmosphere...
What was my first professional office headshots photoshoot? That question was asked by a young photography student last week. And I had to tell her I couldn’t remember. A life-long career as a professional photographer tends to blur single events and individual photoshoots. But I do remember a photoshoot on location with Pepsi-Cola from my...
Interior and Architectural Photography Denver Architectural photographers make pictures of human designed structures. They are charged with creating a single image that fulfills a multitude of qualities. The desired effect of each image is to convey an aesthetic essence while depicting an accurate representation of the structure. Commissioned to create a portfolio of commercial images...
Earlier this fall I completed a commercial industrial photography project for Brannan Sand and Gravel Company north of Denver. Here are a few of the results. It’s odd for me to think of myself as a photographer for industry and commerce. My first love in photography was nature and landscape photography. And my early years...
For commercial photographers, getting back to work is finally happening. Business headshot photography and corporate branding photography have been on hold for over a year. Yet almost as suddenly as it began, pandemic isolation is subsiding. And commercial photography is in high demand. Dare we say it out loud? Is an ugly year really done?...
After capturing this image, I knew I wanted to write an article entitled Industrial Photographer. But the image needed some work. And as I worked on it, it began to transform into a drawing. I wonder, at what point does a photograph become an illustration? Long stories about the making of photographs are usually boring....
It’s not every day I get to go out shooting at dawn with my favorite Denver Photographer. Levi, Sophia and I had a blast creating these images around Denver. (Wait, if you’re reading this article on a phone and have access to a desktop computer, you’ll enjoy the photography better if you switch. Thanks!) Some...
DENVER BUSINESS PHOTOGRAPHY IN OFFICE LOCATION The first thing I do when I land any business photography assignment for a corporation, a sole proprietorship or a non profit organization, is to scout the location. The direction of light entering through a window can make or break a picture. Just an hour difference in the scheduled...
Industrial Photographer for Colorado and The Western States So what does an industrial photographer in Denver Colorado have to do with stars? A mind can wander to strange connections, especially in pandemic isolation. Throughout human history, each person from every spot on earth has looked into a night sky to ponder the exact same moon...
THE MAKING OF AN ADVERTISING PHOTOSHOOT IN DENVER Before a COVID pandemic forced mask wearing, I was commissioned to manage a Denver commercial photography production for national brands. A Houston based advertising and marketing agency called The Company Of contacted me to bid on an advertising photography project. Although my proposal was higher than many others, I won the bid (thanks...
