A Story Of Revi Ski & Board Helmets
Writing about Colorado ski advertising photography in the middle of summer is no accident. It’s entirely intentional. That’s because Colorado’s ski seasons aren’t just shrinking—they’re blending into summer. After a record shattering hot winter, Colorado forests are burning at an unprecedented rate. Now half-way into the year, 2026 is certainly looking to be the warmest ever.
Whether you’re interested in climate chaos or (like most people) bored by the subject, stay tuned. There are more not-so-fun facts and commentary at the end of this article.
Back To… Colorado Ski Advertising Photography
But this piece isn’t just about a record hot winter and climate chaos. Colorado Ski Advertising Photography is the story of a young entrepreneur who set out to bring color to the ski and snowboard industry. A few years ago, Elizabeth noticed a lack of variety in ski headwear. While people preferred parkas and snow pants in perky, playful colors, helmets were often limited to dull shades of gray.
Inspired to make a change and some change, Lizzie created her own brand of ski gear, combining vibrant colors with comfort, style, and safety. In just three years, her company, ReviGear, has made remarkable strides and established itself as an innovative name in the ski industry.
Focusing On Revi & Ready
Our advertising photoshoot with Lizzie and Revi Gear was part of a storytelling campaign commissioned by ReadySpaces. The goal was to highlight entrepreneurs building successful businesses from ReadySpaces’ flexible warehouse facilities.
Few stories embody that vision better than ReviGear. Built from a single innovative idea, the company transformed from startup to industry success in just a few years. Today, Revi is becoming a household name among skiers –– proving that the American dream is still much alive.
Perspectives From Aerial Photography
The ReviGear shoot was the third in a series of three assignments for ReadySpaces, with more already in the works. To help tell the complete story for Nick and his team, we decided to send up the drone for a different perspective. Aerial images reveal the scale of the operation in a way that ground-level photography simply can’t.
The Photo-Library
Offering clients a broad selection of images for their photo library is part of what a professional photographer does. Every assignment is an opportunity to create a versatile collection of photographs that can be used across advertising, marketing, editorial, and social media—not just today, but for years to come.
“Revel in the wild.” Gotta love that
We had a blast photographing Lizzie and ReviGear for this Colorado ski advertising photography assignment. She’s bright, hardworking, and simply fun to be around. Most days, Lizzie is busy alongside a team of helpers shipping colorful ski helmets to customers across the country. But on this day, we had the rare opportunity to slow things down and focus our cameras on her. The result was a collection of images that captured the passion and personality behind one of the ski industry’s fastest-growing brands.
Artificial Intelligence In Photography
Editorial photography is based in telling real stories about real people. As a lifelong photographer who’s lived through a shitload of technological changes, I know that each technological leap reshuffles the deck.
That’s the language I learned as a photojournalist.
Story.
Connection.
Timing.
Those are complicated to synthesize convincingly because they’re not just visual—they’re experiential.
AI imaging is just pretty pictures if not grounded in reality.
https://decrocephotography.com
Degrees Are Diamonds – Water Is Gold
Hang on. This story is about more than Colorado ski advertising photography.
Skiing is something I live for. Every time I click into my bindings, I’m grateful for each breath and each muscle that allows me one more chance to do it. Our dismal ski season was a downer, no question.
But in the big picture, one bad winter isn’t the whole story. The West is gripped in the throes of a 25 year drought… and counting. Reining in the effects of climate chaos is a story that needs to be told – again and again. More than that, it’s a story that needs a plot twist.
Truth is, there’s a little Greta Thunberg in me.
The winter of 2025–26 was, for all practical purposes, a no-show. Unprecedented warmth, combined with dry winds, produced the hottest winter on record. According to NOAA – the National Oceanic and Atmospheric Administration “record-shattering heat made Colorado one of nine states in the West to have experienced their warmest winter on record.”
Temperatures were more than 9 degrees higher than the 20th century average. And the mile high city, Denver Colorado, experienced consecutive days in MARCH with temperatures hovering at 90°f. That followed an un-jolly Christmas Day high of 70°f.
Unimaginable!
The irony of climate change is that it’s happening both too fast and too slow—at the exact same time.
From a geological perspective, the rate of warming is lightening quick. If Earth sees time the way it has for the last four billion years, the Industrial Revolution—a mere 200 years—is nothing more than a drop of mosquito piss in the ocean. We’ve altered the chemistry of our atmosphere in the blink of an eye.
But humans, especially the ones alive in 2026, experience time differently. Our attention spans are short and shrinking. Our lives are measured in decades, not eons. Changes in climate are happening just slowly enough that each hotter summer, each weaker winter, each inch of rising ocean, each record-breaking wildfire or flood becomes the new normal. We adapt. We shrug. We’re bored by the news of it.
And that’s the paradox. Climate change is unfolding at an astonishingly fast pace for the planet, yet agonizingly slow for the human mind. Could that be its greatest advantage over us?
One morning on I-70, a giant RAM pickup hauling four snowmobiles thundered past me, belching black diesel smoke. Across the tailgate and bumper were stickers proclaiming concern for the environment. One read simply, “Do Your Part.”
When it comes to climate change, we’re all hypocrites.
Recently, I phoned cousins back East. And as conversations go, we tipped our toes in the climate conversation. They were stunned to hear that throughout the West, reservoirs are shrinking due to the lack of mountain snowpack. They were shocked to hear Lakes Mead and Powell are tipping close to just 20% of capacity. Critically low water levels won’t be sufficient to spin the turbines which create hydroelectricity for megalopolises in the southwest. They asked why it wasn’t leading the national news.
Here, in the western states, it is the news.
With reports about drought come stories of another wildfire, another water restriction, another community wondering what the next season will bring. Yet even in Denver, where water conservation has become a fact of life, it’s still common to see sprinklers soaking Kentucky bluegrass in the middle of a hot afternoon.
When it comes to climate change, we’re all hypocrites.
Back in the last century, I attended a lecture on global warming. I’ve forgotten the scientist’s name, but I remember one idea vividly.
He suggested that warming doesn’t unfold as a smooth, steady climb. Because the oceans absorb enormous amounts of heat, there are periods when warming appears to level off, followed by intervals when temperatures rise much more rapidly—a pattern more like climbing a staircase than walking up a ramp.
I think of that analogy often.
And now, in the summer of 2026, in the midst of unprecedented-record-breaking-dry-heat… I can’t help but wonder:
Are we stepping past the next riser?
…or? Are we standing on one of those landings…
The End
Links To More Advertising and Commercial Photography Articles
Some Links About Revi
https://www.instagram.com/reels/DRr7tELjWIb
https://www.instagram.com/reels/DVyoZOmDXQm
